AEO Case Studies
Real client results across local, named, and anonymized engagements.
Each case study below documents an actual engagement: the starting state, what shipped, where the citations showed up, and what we believe moved the needle. AEO is still an emerging field and AI model behavior can change without notice, so these are observations and methodologies, not guarantees of identical outcomes.
Featured Case Study (Ongoing)Started Apr 8, 2026. Ongoing.
- Client
- AZ Coatings LLC
- Vertical
- Multi-state commercial roofing (polyurea specialty)
- Result
- Cited in ChatGPT. 5.0 in ChatGPT map view. Inline citations in Gemini answers.
AZ Coatings is a multi-state commercial roofing contractor with offices in Southeast Michigan and Southeast Florida, specializing in polyurea coatings. Six weeks into an ongoing AEO engagement, the brand new Hello Elementor site has moved from effectively invisible to named in ChatGPT, shown in the ChatGPT map result with a 5.0 rating, and cited inline in Gemini answer bodies for the target polyurea prompts.
- AI engines now identify AZ Coatings as one Michigan-headquartered business with a Florida office and two named founders, separate from an unrelated Arizona company with a similar name
- New Michigan and Florida regional pages plus a rewritten polyurea section answer the questions buyers actually ask (what polyurea is, whether it is walkable, what it costs, how it compares to a full roof replacement)
- Update dates stay accurate across the blog and archive pages, so AI engines pull current content instead of treating the site as stale
Read the full AZ Coatings LLC case study →Anonymized Case StudyFebruary 2026
- Client
- Real estate broker (anonymous)
- Vertical
- Real estate brokerage (anonymous)
- Result
- Top ChatGPT results for a nationality-plus-state real estate prompt in roughly 4 weeks.
A real estate broker targeting a single nationality-plus-state ChatGPT prompt. No website at the start. No appearance in the answer at all. Within roughly four weeks of launch during the February 2026 engagement, the broker began appearing in the top ChatGPT results for that exact prompt.
- Greenfield site build organized around one exact commercial prompt
- RealEstateAgent, LocalBusiness, FAQPage, WebSite, Organization, and BreadcrumbList schema
- FAQ, service, area-served, and language-specific content built for direct retrieval
Read the full Real estate broker (anonymous) case study →Start with a free audit, then see how the same model applies to your site.
The work behind both of these case studies follows the same public 16-factor on-site model that powers the free audit. Run it on your homepage or any key landing page to see where you stand today.